Blogging is still revelant today and here is why

Blogging is a critical element for any business. But a frequently asked question is, "why does my business need a blog?" It doesn't matter what kind of company you run; you should still have a blog.

Aut of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, 33% of B2B companies use blogs. 37% of marketers say blogs are the most valuable type of content marketing.

Here are five reasons why your business needs a blog:

1- Blogs build trust and maintain community engagement by sharing relevant and helpful content

Promoting your services and goods is not easy, especially in a highly competitive business climate. That's when the blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog. Content like this is beneficial for your audience and great content for your website. The most critical part is the overall quality of your posts.

2- Advertise While Sharing Meaningful Content

Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional "buy now" agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

3- Blogging Increases Visibility

The next part of building great content is making sure it is search engine optimized. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO.

Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, as well as your well-researched unique content, is a sure-fire way to help increase visibility.

Internal linking is another way to increase visibility. Link building throughout other pages, blogs, and product pages on your site can help build brand visibility, awareness, and authority.

It’s also important to look at the length of the blogs that are comparable to the topic you are discussing to ensure you’re fully covering the topic and meeting the length that will help you rank on search engine results pages (SERPs).

4- Blogging Boost Brand Awareness

It’s important to engage with your consumers online, as increasingly, consumers are learning about services and products through social media and search. Your online marketing and brand strategy cannot rest on logo and trademark alone. Regular blogging about relevant issues in your field will increase your visibility. Once someone relates to a blog you have written, it can go viral increasing your audience and potential consumers.

5- Blogging Generates Sales Leads

Let’s take a company that has written several blog posts over the past year, and while most don’t get too much attention—20 visits a month— a few of those articles on the other hand can generate thousands of clicks per month and can be the place most of the sales are coming from. As a business, a blog needs to be updated regularly (at least one article per week).

If consumers like your content, they will likely want more.

It’s an excellent way to get new leads by having them subscribe to your email listing or by clicking on your calls to action available on every article page.

Two ways to generate leads from your blog post

1. Written for Your Target Persona(s)

In order to generate leads utilizing content or inbound marketing, you have to know your target persona — who you are writing for and who you’re trying to attract to your website. If you have no destination, any road will get you there, right? If you have no target, you will have few visitors and no leads. Research your target audience and learn about what they're looking for online and how you can solve their challenges. Write about and create offers related to those things that they are searching for and asking about online.

2. Good Call to Action

At the conclusion of every blog post there needs to be a call to action (CTA) where the reader is asked to further their knowledge or to learn more about the topic being discussed in the blog post. This is where a number of inbound marketing programs fail—they simply forget to, or do a poor job of, inserting a call to action and moving someone from being a blog reader to a lead.