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This release makes AI image generation far more dependable and easier to follow, helps image-to-template build designs you can actually edit, and makes sure your credit balance only counts credits you can still spend.

AI images that keep working when a model doesn't

If the image model behind a request is unavailable, or its provider is out of capacity, your image now moves on to the next available model instead of failing. You don't need to do anything differently, and you're never charged twice for the same image. When this happens, the Generate Image dialog tells you which model made your picture.

See your images being generated

When the AI Assistant generates an image, a "Generating image…" placeholder now always appears in its spot on the canvas, including hero and section backgrounds. The AI Assistant panel shows how many images are still on their way, and if one can't be generated, it tells you why instead of leaving an empty space. The Assistant's own preview screenshots now include background images too, so it checks its work against the real design.

Sharper image-to-template

Building a template from a picture now produces a more faithful and more editable result. Backgrounds, decorations and foreground content are rebuilt as separate layers. Text is always kept as editable text rather than baked into image crops. Items that share a row can sit side by side, and a final clean-up pass fixes any slots that came out empty or failed, and replaces cut-out social icons with real ones.

Accurate credit balances

Credits that have reached their expiry date are now removed from your balance and shown as expired in your credit history. Previously an expired balance could still be displayed and then refused when you tried to spend it. If you run out of credits mid-action, you now get a clear message instead of an error.

Smaller improvements

• Design system import works more reliably on sites that block automated access, shows upload progress, and never holds up onboarding
• Skeleton loaders on the Projects page
• Gallery cards are ordered left to right across rows
• Template thumbnails refresh after you leave the builder

This release makes the builder canvas smoother on large templates, makes the AI Assistant more dependable when it previews your work, and fixes several issues with deleting and archiving templates.

Smoother canvas on large templates

Panning and zooming the canvas now triggers far fewer re-renders, so moving around a content-heavy template feels noticeably more fluid.

More reliable AI Assistant previews

We tightened up how the AI Assistant checks its own work. Previews now use a lighter screenshot mode, which avoids failures on large templates. If the preview service has a problem, the Assistant stops waiting right away instead of hanging. It also no longer forces a second preview attempt after one is rejected, and the chat transcript now keeps scrolling to the latest message reliably.

Template delete and archive fixes

Deleting a template now works even when it is used by an integration export or a component, and archiving a template returns the correct result.

Smaller improvements

• Pagenflow's own emails now use the same polished templates published on Pagenflow
• Refreshed and lighter illustrations for the homepage and Shopify call-to-action sections

This release fixes an annoying error when switching teams, makes home page images load more consistently, and tightens access to the Import option when starting a template.

Switching teams from a project page

Switching to another team while viewing a project used to land you on an error page, because the project didn't exist in the new team. You now land somewhere sensible instead, so changing teams is smooth from anywhere in the app.

Faster, more consistent home page images

All images on the home page now use our custom Image component, giving them consistent loading behavior and sizing across the page.

Import is now admin-only

The Import option when starting a new template is now limited to admins, in addition to being behind its feature flag. Other members will no longer see it while it's still being rolled out.

This release makes the AI assistant more conversational and more capable with images, and tidies up a few places in the app.

The assistant can ask you questions

When your request is ambiguous, the assistant can now pause and ask you a clarifying question instead of guessing. This is opt-in per prompt, so it only asks when you want it to.

It can also sample colors directly from an image, which helps it match your brand or a reference picture more accurately.

Smarter image editing

• Edit images by component: ask the assistant to change the image inside a specific component of your email.
• The classic agent now has image tools too, so image edits work for text-only requests.

Pinned page headers

On the Projects, Project and Drafts pages, the header with its filters and divider now stays pinned at the top while you scroll through your list.

Shopify logo in the team switcher

Teams linked to a Shopify store now show the Shopify logo in the team switcher, so they are easy to tell apart at a glance.

Under the hood

The assistant's question and element-measuring abilities are now controlled by feature flags instead of build-time settings, so they can be rolled out gradually without a redeploy.

This release rebuilds how the AI Assistant turns an image into a template, adds AI image generation and editing, gives new templates a simpler starting point, and makes billing smoother for Shopify teams.

Image-to-template, rebuilt

Turning a screenshot or reference image into an email is now a multi-step pipeline: the AI classifies the image, copies the text and matches the layout, builds the template, and then resolves the images. Batch tools and layout fixes make the results noticeably closer to your reference.

AI image generation and editing

Generate images right from the AI Assistant in a persistent thread dialog. You can edit a generated image, follow its history, request exact sizes, and rely on automatic retries when a generation fails. Admins can also set default image models.

A simpler way to start a template

The new template page is simpler, with a first-draft composer where you can pick a design system and export target, bring your own API key, attach files, and enjoy a new 3D logo scene.

Projects and templates

• Gallery-style template cards and list view on the project page, with skeleton loading and a create-template card
• Project slugs are now generated automatically, and are optional when creating a project through the API

AI Assistant improvements

• Support for the OpenAI Responses API and DeepSeek thinking effort
• Fixes for attachments being re-read repeatedly during a turn
• A fullscreen image viewer in the composer

Billing and Shopify

Teams linked to Shopify now stay off Paddle and see a clear billing notice instead of a hard redirect. When a plan expires, the team falls back to the Free plan and the owner is notified.

Smaller fixes

• Fixed a false "session expired" redirect in the guest builder
• Improved real-time reconnect recovery in collaborative editing
• Fixed Ctrl+C being hijacked in the builder
• Fixed image gallery overflow and several UI polish issues

This release gives the Shopify embedded app a round of polish, refreshes the AI Assistant's composer, and cleans up a few rough edges in the editor.

Shopify embedded app polish

The Shopify embedded app got a new general settings page, smarter automatic import of your store's branding into your design system, and several reliability improvements when installing the app and connecting your store.

AI Assistant composer redesign

The AI Assistant's composer is now a single bordered field, replacing the previous layout for a cleaner, more focused writing experience.

Smaller fixes

• Fixed a bug where pressing backspace right after a template element would delete it instead of just unlinking it
• Updated our comparison pages with current pricing and fixed a mobile display issue

This release adds a way for customers to log in with their Shopify account, gives the AI Assistant the ability to look up store products and collections, and fixes a handful of editor and blog bugs.

Login with Shopify

The login page and the Shopify marketing page now offer a "Login with Shopify" option alongside email/password sign-in. It walks you through connecting your Shopify account and automatically sets up your account when you're done, so merchants installing the embedded app no longer need to create a separate password.

AI Assistant Shopify product lookup

The AI Assistant can now look up a connected store's products and collections directly, making it easier to pull real product details and images into a template without leaving the editor.

Smaller fixes

• Improved text contrast in blog code snippets for better readability
• Fixed an issue that could occasionally cause changelog pages to fail to load
• Fixed a rare issue where typing in the builder right as it finished loading could cause problems

This release adds usage-based billing for the Shopify app, makes the AI Assistant more reliable, and speeds up AI-assisted work on larger accounts.

Shopify usage-based billing

The Shopify embedded app now supports usage-based ("pay as you go") billing. Once a store's included credits run out, usage draws down from any purchased credit balance first, before falling back to Shopify's own billing.

A more reliable AI Assistant

Fixed a bug where the AI Assistant could get stuck re-reading the same large attachment over and over. It's now smarter about managing memory, and it no longer cuts off legitimate long-running responses too early.

Faster AI Assistant on templates

The AI Assistant can now look up just the specific piece of a template or blog post it needs, instead of loading the whole document. This makes it noticeably faster on larger accounts.

Builder offline detection

The builder now detects when your connection drops and automatically retries any pending saves once you're back online.